Are you struggling to implement the latest, greatest technology tools without a clear sense of how they help you engage audiences, achieve your mission, or attract and keep new customers?
Groundwire Consulting's strategy team can help! We combine best practices of audience engagement, relationship management, campaign design, and content strategy to help you figure out how to make the smartest possible investments in technology and develop a plan for putting that technology to use.
We guide you through this process:
- Identifying your theory of change.
- Developing an Engagement Pyramid that outlines how you engage with people and develop your relationships with them over time.
- Identifying your target audiences (no, "the general public" doesn't count!) and your engagement superpowers.
- We use Groundwire's famous Engagement Benchmarking Survey. An online communications audit, to identify areas where you're already performing well and where you want to improve.
- Developing appropriate ways to measure your success at online engagement.
- Planning, budgeting for and prioritizing future investments in technology systems such as websites, CRM databases, social media and more.