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Groundwire Consulting Case Study

The Story of Stuff

The Story of Stuff produces online films that are hip, accessible and make a whole lot of sense to the regular Joes and Janes out there caught in the middle of consumer culture. We've been working with them the past few years on community engagement strategy and we helped them transform their business processes with a powerful Salesforce.com database.

We've been working with The Story of Stuff the past few years on community engagement strategy and we built them a customized Salesforce.com database.

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The Story of Stuff

Too much stuff.

Millions have watched The Story of Stuff Films online. Raising awareness and educating the general public on the pressing environmental issues of our time is essential to creating a wide base of environmental advocates who will demand change from business leaders and legislators.

With over 100,000 views coming in two weeks, we wanted to make sure SOS could track and capture all contacts and referrals from partner organizations in Salesforce.

Story of Stuff creator Annie Leonard is a national leader in the sustainable community movement. SOS gets noticed by many high profile media outlets and we needed to make sure that after an appearance on The Colbert Report or an article in The New York Times, The Story of Stuff's database would be ready to take in tens of thousands of new contacts via the web.

We spent time looking at SOS’s organizational process to identify how each new supporter comes into the organization, how donors are acknowledged, how existing supporters are called upon for help, how relationships are being built, and how other organizations could partner with SOS.

We customized a Salesforce.com database to organize this engagement. We added a web form to capture contact information of new visitors to the site who were interested in downloading the films.

Annie Leonard spends a lot of time on the road showing SOS films, promoting the SOS book and telling the SOS story. SOS staff can create campaigns in Salesforce that allows them to target supporters in the region or city where Annie is visiting.

We also set SOS up with the flexible, mass emailing tool ExactTarget. Lead Organizer Christina Samala can dig deeper into her high open and click-through rates and learn even more about how people are engaging with SOS. And ExactTarget integrates with Salesforce.com, so all of a supporter’s engagement is recorded on one contact form in Salesforce, allowing organizers to get a full picture of each supporter with the click of a button.

When The Story of Stuff Project released their newest movie, The Story of Broke, they had record numbers of visitors to their website. We worked with The Story of Stuff to make sure they were ready for the push. With over 100,000 views coming in two weeks, we wanted to make sure SOS could track and capture all contacts and referrals from partner organizations in Salesforce.

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Making us Blush

New tools are sweet, it's true. However, a new tool does not a strategy make. Groundwire Consulting has helped ICL sift through the various online advocacy tools out there and select the best options for us given our budget and theory of change. From the beginning our tech and web upgrades have been linked directly to our strategic goals.

Sara Arkle
Communications Associate
Idaho Conservation League