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Groundwire Consulting Case Study

Net Impact

Many leaders in the new Generation Millennial are entering the workforce and have their eyes wide open to the social and environmental devastation that has resulted from living the plastic disposable, credit-card-carbon-heavy, KFC chicken bowl high life. Party is over. Hangover has set in. So we were thrilled when Net Impact came to us for a full-scale redesign of their site including an integrated Salesforce.com database.

We were thrilled when Net Impact came to us for a full-scale redesign of their site including an integrated Salesforce.com database.

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Net Impact

Next generation of environmental leaders.

Net Impact is a network of thousands of college-aged students and professionals interested in bringing sustainable and socially responsible practices to all sectors. This network doesn’t just talk about solutions—it creates and implements solutions with the help of its large membership. This is the only way to turn this ship around—by bringing all sectors into the mission of a healthy planet. This is part of Groundwire Consulting’s Theory of Change and we jumped at the chance to get to work with this nonprofit.

Net Impact needed a new website and an integrated, complex database to support their community of 200+ local Net Impact chapters all around the world. Many members of Net Impact's university chapters were not connected to the national organization and graduates were getting lost when they left college and joined the workforce. There was no central online community connecting the large, national network made up of local chapters.

Our strategy, web and database teams worked with Net Impact staff to create a centralized website tailored to both Net Impact’s emerging and current audiences. Brand new visitors can download resources, connect with local chapters, and quickly become new, free members of the community. Premium members can also sign up for "Issues in Depth" webinars featuring experts on everything from Corporate Social Responsibility to careers. All members are connected to a global community of 20,000+ people using their business smarts to change the world. All member data is collected in Salesforce so Net Impact staffers have an accurate picture of their constituents, chapters, funders and programs.

The database also needed to be customized around the complex business process of their annual conference. With varying levels of membership, discount codes, international attendees, multiple day attendance and more, our crack database team built a system that would allow for each individual requirement and seamlessly collect the mission-critical data for the Net Impact team.

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Making us Blush

You guys are such great advocates and enablers for our community... Our lives would be infinitely more difficult without your great products and exceptional service. Hats off to you and the great folks at Groundwire Consulting. Seriously.

Jeremy Graybill
Communications Director
Oregon Environmental Council